MOBILE ADVERTISING AGENCY
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Case study
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Services
Case study
About
Feedback
ru
Services
Strategy and tactics
Research
Analytics
Media buying
ASO
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Strategy and tactics
Analytics of the mobile advertising market based on data from key analytical projects (AppAnnie, Sensor Tower, AdMobiSpy, AppsFlyer and others)
Competitor analysis based on estimate-indicators and market analytics, as well as complex uploads from mobile stores
Creation of strategic maps and hypotheses
Audit of mobile applications (UI / UX) and web-sites
Selection of promotion channels based on the target audience of the product and the target audience of the channel
Determination of short-term and long-term KPIs (soft / hard)
Media planning for all sources
Research
AppAnnie (work in stores)
Competitor analysis of Russian and foreign apps
Analysis of Russian and international markets
Target audience analysis
Audit of competitor placements
Audit of information materials of competitors
Analytics
Selection of a mobile analytics system and its implementation into a mobile application
Audit of current mobile analytics system settings for mobile apps
Creation and optimization of the event map for the mobile analytics system
Analysis of the correctness of deeplinks
Traffic of advertising campaigns: analysis, work with quality and objects
Development of reporting parameters (sales funnel, metrics, KPI)
Working with anti fraud systems: analysis, identification of types, work with sources, disabling fraud elements
Media buying
Social networks: MyTarget, VK, TikTok, Twitter
Search engines: Google, Yandex, Apple Search Ads
Programmatic buying: Smadex, DV360, Moloco ads, Mintegral, Appnext, Applovin, Unity, AdCash
CPI-networks: more than 250 partners for media and programmatic buying (Taboola, Minimob, InMobi etc.)
Influencers: YouTube, TikTok, Telegram, Yandex.Zen, VK
Re-engagement: remarketing, retargeting and reactivation
ASO — app store optimization
Audit of current product optimization
Textual and visual optimisation
Promotion by keywords
Purchase of incentive installs to get into the TOP
Work with reviews and ratings
selection of the semantic core
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