Mobile advertising: 2023 results, forecast for 2024

On the 19th of March, our meetup was held as part of a series of meetings on relevent issues
of mobile advertising "5 o'clock with Zen Mobile". We talked about the development of the mobile advertising market, trends and forecasts for 2024.

More than 100 guests gathered on one platform: business leaders, company directors, and market experts. Useful reports, heated discussions and informal communication.

The experts presented exclusive data from a study of mobile traffic quality, talked about real traffic channels in the Russian mobile performance market and shared interesting facts about the mobile advertising market.

In the first part of the meetup, we focused on exclusive data from a study of the quality of mobile traffic. Elena Pikunova, founder and CEO of Zen Mobile, shared interesting facts 
about the dynamics of the mobile advertising market.

In the second part of the event Dmitry Bazykin, buying director of Zen Mobile Agency, and Elizaveta Volkova, head of programmatic platform of Zen Mobile Agency, presented an independent map of the mobile performance market in Russia and talked about real traffic channels 
and analytics platforms.

The map of the mobile market contains all relevant information about:

• app stores;
• in-app traffic channels;
• analytics solutions.