Elena Pikunova's speech at the international exhibition and forum ”Russia”

CEO and founder of the Zen Mobile agency Elena Pikunova spoke on the topic “An inside look 
at Internet advertising in Russia: approaches, formats, platforms.” Since Elena has 18 years 
of professional experience in this field, we were able to look at mobile advertising from its origins 
to this day.


Key points:
– first banners and "logo graveyards", which became a milestone in the history of online advertising;
- first steps of online advertising on web portals and SMS-mailings;
- technological changes that led to the fact that 25 years of online advertising flew by in an instant.



Elena's performance was part of the educational track at the Wink lecture hall.