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Case study

Sber: installs
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Task
  • Increase the number of the Sberbank Online App installs
  • Reduced installation cost
Result
+3.5 млн
installs per year

↓CPI = 2₽
3.5 times decrease
Implementation
  • Advertising platform optimization
  • Development of creatives for media placements
  • CPI optimization on advertising platforms
Result
+3.5 млн
installs per year

↓CPI = 2₽
3.5 times decrease

Sber: deposits
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Task
  • Increase the number of deposits via the Sberbank Online App
  • Reduction of the cost of opening a deposit
Result
+57%
monthly deposits

-46%
cost of opening a deposit
Implementation
  • Keyword analysis in groups by custom parameters
  • A/B testing campaign settings
  • Launching campaigns for iOS 14.5+
  • Launching campaigns with special offers on deposits
  • Launching pay-per-conversion campaigns
Result
+57%
monthly deposits

-46%
cost of opening a deposit

Korablik: orders, ROI
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Task
  • Increase the number of orders
  • Increase ROI
Result
↑ROI = 294%
Implementation
  • The assortment matrix and retailer sales volumes analysis
  • Cohort analysis of app users
  • ASA optimization, bringing the application to the TOP‐5 of search results
  • Launching and testing ads for different product categories on advertising platforms
Result
↑ROI = 294%

MigCredit: loans
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Task
  • Increase in the number of approved first loans
  • Reduce the cost of attracting the first loans
Result
x1.6
number of first loans issued

+1 млн
installs per year
Implementation
  • Testing and optimization of offers and USP for ads
  • Development of creatives for media placements
  • Scaling and optimization of the most profitable advertising platforms
Result
x1.6
number of first loans issued

+1 млн
installs per year

VTB: installs, opening accounts
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Task
  • Increase the number of app installs
  • Increase in the number of opened accounts and client transactions
  • Reduce the cost of target events
Result
+239%
installs

+1280%
open brokerage accounts

CR = 31%
Implementation
  • Testing advertising platforms and CPI networks for promotion
  • Conversion funnel analysis
  • Geo, targeting and Look‐aLike audience optimization
  • Scale the most profitable advertising platforms and CPI networks
Result
+239%
installs

+1280%
open brokerage accounts

CR = 31%

Alpha Capital: Unity Ads
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Task
  • Attracting new users to the application
  • Increase in the average bill
  • CPO Optimization
Result
+20%
CR from click to install

+4.72%
CR to target action

+5%
repeated deposits
Implementation
  • Development of creatives for in‐app placement
  • Running campaigns using Audience Pinpointer and machine learning
  • Retention optimization
  • Placement optimization by 30+ parameters
Result
+20%
CR from click to install

+4.72%
CR to target action

+5%
repeated deposits

Alpha Capital: Google Ads
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Task
  • Increase the number of opened and replenished accounts
  • Customer Acquisition Cost (CAC) Optimization
  • Increase the number of additional purchases of investment products
Result
-26%
customer acquisition cost from video ads

+50%
conversion from install to account opening and replenishment

+14%
to the total volume of additional purchases from the remarketing channel
Implementation
  • Development of communication strategies
  • Development of creatives for media placements
  • Working with Youtube campaigns
  • Analyzing the results
    of the UNIT-economy of ad groups
  • Using media ad formats
  • Working with remarketing campaigns
  • A/B testing of custom audience segments
Result
-26%
customer acquisition cost from video ads

+50%
conversion from install to account opening and replenishment

+14%
to the total volume of additional purchases from the remarketing channel
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