MOBILE ADVERTISING AGENCY
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Services
Case study
About
Feedback
ru
Case study
Sber: installs
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Task
Increase the number of the Sberbank Online App installs
Reduced installation cost
Result
+3.5 млн
installs per year
↓CPI = 2₽
3.5 times decrease
Implementation
Advertising platform optimization
Development of creatives for media placements
CPI optimization on advertising platforms
Result
+3.5 млн
installs per year
↓CPI = 2₽
3.5 times decrease
Sber: deposits
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Task
Increase the number of deposits via the Sberbank Online App
Reduction of the cost of opening a deposit
Result
+57%
monthly deposits
-46%
cost of opening a deposit
Implementation
Keyword analysis in groups by custom parameters
A/B testing campaign settings
Launching campaigns for iOS 14.5+
Launching campaigns with special offers on deposits
Launching pay-per-conversion campaigns
Result
+57%
monthly deposits
-46%
cost of opening a deposit
Korablik: orders, ROI
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Task
Increase the number of orders
Increase ROI
Result
↑ROI = 294%
Implementation
The assortment matrix and retailer sales volumes analysis
Cohort analysis of app users
ASA optimization, bringing the application to the TOP‐5 of search results
Launching and testing ads for different product categories on advertising platforms
Result
↑ROI = 294%
MigCredit: loans
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Task
Increase in the number of approved first loans
Reduce the cost of attracting the first loans
Result
x1.6
number of first loans issued
+1 млн
installs per year
Implementation
Testing and optimization of offers and USP for ads
Development of creatives for media placements
Scaling and optimization of the most profitable advertising platforms
Result
x1.6
number of first loans issued
+1 млн
installs per year
VTB: installs, opening accounts
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Task
Increase the number of app installs
Increase in the number of opened accounts and client transactions
Reduce the cost of target events
Result
+239%
installs
+1280%
open brokerage accounts
CR = 31%
Implementation
Testing advertising platforms and CPI networks for promotion
Conversion funnel analysis
Geo, targeting and Look‐aLike audience optimization
Scale the most profitable advertising platforms and CPI networks
Result
+239%
installs
+1280%
open brokerage accounts
CR = 31%
Alpha Capital: Unity Ads
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Task
Attracting new users to the application
Increase in the average bill
CPO Optimization
Result
+20%
CR from click to install
+4.72%
CR to target action
+5%
repeated deposits
Implementation
Development of creatives for in‐app placement
Running campaigns using Audience Pinpointer and machine learning
Retention optimization
Placement optimization by 30+ parameters
Result
+20%
CR from click to install
+4.72%
CR to target action
+5%
repeated deposits
Alpha Capital: Google Ads
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Task
Increase the number of opened and replenished accounts
Customer Acquisition Cost (CAC) Optimization
Increase the number of additional purchases of investment products
Result
-26%
customer acquisition cost from video ads
+50%
conversion from install to account opening and replenishment
+14%
to the total volume of additional purchases from the remarketing channel
Implementation
Development of communication strategies
Development of creatives for media placements
Working with Youtube campaigns
Analyzing the results
of the UNIT-economy of ad groups
Using media ad formats
Working with remarketing campaigns
A/B testing of custom audience segments
Result
-26%
customer acquisition cost from video ads
+50%
conversion from install to account opening and replenishment
+14%
to the total volume of additional purchases from the remarketing channel
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